Growing up in California, Laura developed her passion for philanthropy and healthy living from a dad who believed you did well by doing good and a mom who, when she wasn’t working as a nurse, loved to garden. Earning the nickname Bug, which she carries with her today, Laura went through a vegetarian phase and thought “natural” meant safer and “organic” meant better.
After graduating from the University of Denver, Laura began working in nonprofit fundraising. She loved connecting with people, building relationships and feeling like she was actually making a difference. But the nonprofit world isn’t easy. Let’s be real: The adult world isn’t easy. So, Laura began supplementing her income with part-time work in direct sales.
Discover the real meanings of “natural” and “organic” and why they aren’t always the best choice for your health — or the environment.
Fast forward a few busy years of tough career decisions and job transitions to 2013, when Beautycounter was starting up. Laura had heard about the personal care brand from her friend’s niece who was helping to get it off the ground, and she signed up for a Meet Beautycounter event to learn more. Then she got caught up with work and didn’t show. She admits she didn’t think much of it, until…
A month later, Laura’s mom read an article about Beautycounter in The New York Times. After seeing the buzz that was being generated and the passion behind the mission, she said to Laura, “You’re doing it, or I am.”
So they both did.